Feelingbefore features
We decide how a page should make someone feel before we decide what goes on it. The feature list follows the feeling, never the other way round
We think the web got a little too polite. Same templates, same scroll, same stock smiles. Mooscy exists to make sites with a pulse: places people wander through, remember, and send to a friend with “you have to see this”.
We decide how a page should make someone feel before we decide what goes on it. The feature list follows the feeling, never the other way round
Designers prototype in the browser and developers sit in the crits. The idea survives the build because the same people carry it the whole way
An immersive site that stutters is just a slow site. We budget every effect, test on the cheapest phone in the office and cut anything that drops a frame
Six disciplines, one table. Every project is staffed from the same compact team, so nothing gets lost in translation
Four phases, one team, no hand-offs into the dark. Durations are typical for a launch site and stretch with scope